In 1988, SEGA launched the Megadrive in Japan, followed by its US release as the Sega Genesis in 1989. To demonstrate the superiority of the 16-bit Megadrive / Genesis over the aging Nintendo NES, SEGA launched ads with the catchy slogan: "Genesis does what Nintendon't". "30 Years of Nintendon't" celebrates the Megadrive / Genesis console and its iconic marketing campaign.
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